What are your brand’s strengths?

We have all done personality tests before, they often cost a lot of money – but this one is free! Developed by Dr Christopher Peterson and Dr Martin Seligman, the founders of positive psychology, this is a great tool to get you started on your personal brand journey.

More than 8 million people around the world have completed this survey!

Take the Character Strengths survey: 

It should take you about 15 minutes. Please note that the tool asks you to create a log on, VIA is not related to BNY in anyway – it is simply a fantastically useful tool.

If you are really interested…

For those of you with children, there is an excellent ‘child friendly’ version that you may want to get them to complete. It’s called the VIA Strength Survey for Children and can be found under Questionnaires.


It makes it much easier to communicate with your children when you understand what their strengths are!

Once you have all of your strengths, THINK. Think a lot. Think about what these words mean to you. Ask trusted people whether they think that these are true of you.


How do they see these strengths in your behaviours? And, most importantly, how do these strengths make them feel?

YOUR CHECKLIST

  • Print out the VIA Strength descriptors.
  • Ask your trusted person to circle the 5 strengths that they see the most in you.
  • Do these match?

If they don’t match – discuss with your trusted person what they think your strengths are.

What sort of behaviours do you demonstrate? How do you make them feel?

In meetings, interviews, negotiations and more, it is important that your brand delivers its content in a manner that is deliberate, consistent and authentic. If you want to win over colleagues, investors or even your partner and kids, get in touch and we’ll show you how to have real presence.

About Brand New You

Brand New You (BNY) are Australia’s number one personal branding and professional development agency. Through our unique programs, we focus on understanding the individual’s strengths and how to project these, creating great impact.

Our programs use material and research created by the world’s leading authorities and institutions and combines it with marketing and branding techniques developed over three decades of working with clients.

Specifically we draw on:

  • Psychology techniques and research – traditional and modern.
  • Acting techniques developed by Patsy Rodenburg, Stanislavski, Meisner and Razowsky.
  • Speaking and breathing techniques referencing Alexander technique and Laban.
  • Marketing and Branding research and insight from across the profession.

Combining these techniques, we help people to increase their presence, impact and influence.  We provide one on one or one to many training for your team’s professional development and outsourced branding and marketing management.

Women of Influence’s Founder and President, Georgia Lane recently joined the team to offer our services in Queensland.  If you would like to know more you can contact Georgia.

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